Mission & Vision
MISSION
We are committed to diversified quality tires and retread services that exceed the expectations of our customers
VISION
To become the preferred service provider for tires, wheels and retreads.
CORE VALUES
- Commitment to Quality.
- Ethics & Integrity.
- Respect for People.
- Innovation.
- trustworthy.
- accountability.
STRATEGIC PRINCIPLES
- optimization of resources
- professionalism
- management talent
- market leadership, and
- operational excellence
STRATEGIC OBJECTIVES
- To not only meet the needs and requirements of our customers but to constantly work to exceed their expectations.
- To introduce quality diversified tires and after sales services that distinguish us from other competitors.
- To maintain integrated business services and be the one stop shop for all related business services.
- To develop and implement training strategies, programs and solutions to increase efficiency and improve performance, operations and services of our staff.
- To cover the widest geographical areas that reach the widest ranges of customers.
- To ensure the application of and compliance with statutory rules and regulations.
